Tori Bowie has seen her profile rise by leaps and bounds this summer, and the triple Olympic medalist is one of the featured athletes for her sponsor Adidas as they get set to launch their new athletics collection.

As part of her increased role with the company, Tori was on hand at the launch event in Skylight Clarkson Square in New York City on Tuesday night alongside NBA stars Andrew Wiggins and Joakim Noah. The trio helped introduce a new Athletics line aimed at keeping athletes “in the zone” on and off the field, according to the apparel company’s training executives.


Tuesday’s event was highlighted by the debut of the Adidas ZNE (Zero Negative Energy) hoodie, which will be available starting Sept. 7. Tori was asked at the event how she stays in the zone, with help from Adidas, of course.

“I just try to zone out from everybody and everything and get my mind, like I’m back in training,” she said.

The Zero Negative Energy hoodie helps her do just that, and Tori hopes the new line is part of a long lasting partnership with Adidas that helps take both to the next level.